An advertising campaign theme:
A) is usually used in ads that run in only one type of media vehicle
B) is typically designed by the client and implemented by the agency
C) is a strong idea, as it is the central message that will be communicated in all the advertising and other promotional activities
D) is always tactical in nature and design
Correct Answer:
Verified
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Q29: Account planners are responsible for the conducting
Q31: Petra is the creative director for an
Q32: The end result of the creative process
Q33: The first three sections of the creative
Q34: A(n) _ is a series of drawings
Q35: The creative brief is developed by:
A) the
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