Account planners are responsible for the conducting and analysis of research in order to drive the creative process from a(n)________ point of view.

Question

Account planners are responsible for the conducting and analysis of research in order to drive the creative process from a(n)________  point of view.

Quizplus · Accepted Answer

Account planners are focused on understanding the customer's perspective and behavior in order to inform the creative process. They use research and data analysis to gain insights that can guide strategy and messaging to effectively reach and resonate with the target audience.

Account Planners Are Responsible for the Conducting and Analysis of Research