Focus groups can be used during the advertising creative process for each of the following purposes EXCEPT:

Question

Quizplus · Accepted Answer

Focus groups can be used to evaluate creative concepts, ideas, and campaign themes, find any special needs that are not being satisfied, and gain detailed insights into how and why consumers use a product or service. However, they cannot predict sales figures for a particular period as this is mainly the domain of marketing research surveys and statistical forecasting techniques.

Focus Groups Can Be Used During the Advertising Creative Process