The creative brief is developed by:
A) the account planner
B) the agency's creative team
C) the Institute of Communications and Advertising
D) the brand manager on the client side
Correct Answer:
Verified
Q30: An advertising campaign theme:
A) is usually used
Q31: Petra is the creative director for an
Q32: The end result of the creative process
Q33: The first three sections of the creative
Q34: A(n) _ is a series of drawings
Q36: Each of the following describes the creative
Q37: To make a creative layout of a
Q38: Which of the following is NOT a
Q39: Which of the following is NOT one
Q40: David participated in a study done by
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