Which of the following is NOT one of the responsibilities of the account planner?
A) lay the strategic foundation and influence the way that the advertising turns out
B) conduct research and gather all relevant information about the brand and the target market
C) provide key agency and client personnel with information required to make strategic decisions
D) develop the core creative concept on which the campaign will be built
Correct Answer:
Verified
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A) the
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Q38: Which of the following is NOT a
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Q41: Which of the following does NOT make
Q42: The _ reduces the creative theme or
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Q44: The ongoing tales of Salty the personified
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