Each of the following describes the creative theme, EXCEPT:
A) directly communicates the brand positioning strategy to its intended target audience
B) reflects the market positioning strategy
C) represents the central message of a marketing communication program
D) comprises a variety of unrelated messages pulled together by strong visuals
Correct Answer:
Verified
Q31: Petra is the creative director for an
Q32: The end result of the creative process
Q33: The first three sections of the creative
Q34: A(n) _ is a series of drawings
Q35: The creative brief is developed by:
A) the
Q37: To make a creative layout of a
Q38: Which of the following is NOT a
Q39: Which of the following is NOT one
Q40: David participated in a study done by
Q41: Which of the following does NOT make
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