David participated in a study done by an advertising agency. During his interview, he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked David specific
Questions about the food, the seating arrangements, the ease with which he entered and
Exited the plane, and the service provided by the airplane attendants. Since the ad agency doing the research is the one that will be the creative strategy for the airline's new ad
Campaign, you know that David most likely provided the agency with:

Question

Quizplus · Accepted Answer

David provided specific inputs about the airline services, which would be used by the advertising agency for planning and strategizing the ad campaign for the airline. These inputs are product/service specific preplanning inputs. Hence, option C is the correct answer. Option A and D are incorrect as they do not accurately reflect the inputs provided by David. Option B is incorrect as there is no mention of any quantitative data being provided by David.

David Participated in a Study Done by an Advertising Agency