Nizoral A-D shampoo is the only dandruff shampoo made with the number one doctor-prescribed ingredient, an ingredient that its manufacturer holds the patent on. This is the product's unique selling proposition (USP). Which of the following statements
About this USP is true?

Question

Quizplus · Accepted Answer

The fact that Nizoral A-D shampoo is made with the number one doctor-prescribed ingredient, and that its manufacturer holds the patent on this ingredient, creates a sustainable competitive advantage. Competitors cannot simply imitate this USP without infringing on the patent, giving Nizoral A-D shampoo a unique edge over similar products. This USP also allows Nizoral A-D shampoo to create a strong brand personality, as it emphasizes the product's effectiveness and trustworthiness due to its use of a doctor-prescribed ingredient. While the target market may not be as large as other consumer products, dandruff affects a significant portion of the population and therefore still provides a substantial market for Nizoral A-D shampoo.

Nizoral A-D Shampoo Is the Only Dandruff Shampoo Made with the Number