Which of the following is the best example of a USP, as defined by Rosser Reeves of the Ted Bates agency?
A) Nike has many entries in the professional sports shoe market.
B) Energizer uses their iconic battery-operated bunny to demonstrate how much longer their batteries work than the competition.
C) Tesla is building the Model 3, a small, completely electric battery-fueled vehicle, as their entry into this growing market.
D) Pepsi-Cola now offers a zero calorie, zero carb beverage to compete with Coke.
Correct Answer:
Verified
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