A number of years ago Shell advertised its premium grade of gasoline as the only brand with "Platformate," a special ingredient that helped clean the engine and yield higher gas mileage. This is an example of what type of approach to a major selling idea?

Question

Quizplus · Accepted Answer

The mention of "Platformate" as a special ingredient that helps clean the engine and improve gas mileage is a unique selling proposition, distinguishing Shell's premium gasoline from other brands.

A Number of Years Ago Shell Advertised Its Premium Grade