Consistency Across Time May Be Beneficial to Attract the Brand's

Consistency across time may be beneficial to attract the brand's non-customers because:

A) the familiarity of the creative theme is recognizable when the non-customers may be entering the product category, or considering switching from their current brand
B) to be considered an effective communications campaign, brands should follow the "rule of 3"
C) consumers tend to have longer recall when they are loyal to a brand
D) consumers these days exhibit very little brand loyalty, especially the young adult demographic