The theme for the advertising campaign is usually expressed in the ad through a slogan or________ _.

Name: The theme for the advertising campaign is usually expressed in the ad through a slogan or________ _.
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Question

The theme for the advertising campaign is usually expressed in the ad through a slogan or________  _.

Quizplus · Accepted Answer

A tagline is a short statement that communicates the theme of the advertising campaign. While product shots, consistent illustration, and positioning statements may also be used in an ad, they do not necessarily express the theme of the campaign.

The Theme for the Advertising Campaign Is Usually Expressed in the Ad