The ________ approach is a method to determine the creative theme/idea that uses consumer benefits as a foundation with an emphasis on presenting these benefits in a dramatic way.

Question

Quizplus · Accepted Answer

The description given specifically mentions "an emphasis on presenting these benefits in a dramatic way." This aligns with the inherent drama approach. The other options (benefit, brand image, and positioning) do not mention this emphasis on drama.

The ________ Approach Is a Method to Determine the Creative