A potential problem of using advertising with a strong fear appeal message to try and discourage drug abuse by teenagers is that:

Question

Quizplus · Accepted Answer

A message with a high level of fear may have inhibiting effects and be tuned out by teenagers. Research shows that fear appeals can be effective, but only if the message is perceived as a moderate level of fear, and if the audience believes they can take action to avoid the negative consequences. Too much fear can lead to avoidance and a negative reaction to the message.

A Potential Problem of Using Advertising with a Strong Fear