Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as ________ appeals.

Question

Quizplus · Accepted Answer

Fear appeals are used to create a sense of anxiety or concern in the consumer's mind to encourage them to take action to avoid the negative consequence. These appeals can focus on physical danger, such as smoking leading to lung cancer, or emotional danger, such as missing out on social experiences without a particular product.

Advertising Appeals That Express or Imply Some Type of Physical