The use of celebrities in commercials is generally based on the source characteristics of ________ and represents an attempt to induce persuasion through the process.

Question

Quizplus · Accepted Answer

The use of celebrities in commercials is usually based on their source characteristics of attractiveness and represents an attempt to induce persuasion through identification, where the viewer associates themselves with the celebrity and their attributes.

The Use of Celebrities in Commercials Is Generally Based on the Source