Source attractiveness leads to persuasion through a process of:
A) identification
B) comprehension
C) compliance
D) internalization
Correct Answer:
Verified
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Q103: The use of celebrities in commercials is
Q104: According to the sleeper effect phenomenon:
A) people
Q105: Which of the following statements about celebrity
Q107: Because of the_ model, marketers may
Q108: The source characteristic of attractiveness encompasses:
A) beauty,
Q109: Which of the following statements describes a
Q110: is defined as an attraction for a
Q111: The notion that a low credibility source
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