The notion that a low credibility source may be just as effective as a high credibility source with the passing of time is known as the:
A) time/place consequence
B) decay effect
C) sleeper effect
D) identification outcome
Correct Answer:
Verified
Q102: Which of the following statements about the
Q103: The use of celebrities in commercials is
Q104: According to the sleeper effect phenomenon:
A) people
Q105: Which of the following statements about celebrity
Q106: Source attractiveness leads to persuasion through a
Q107: Because of the_ model, marketers may
Q108: The source characteristic of attractiveness encompasses:
A) beauty,
Q109: Which of the following statements describes a
Q110: is defined as an attraction for a
Q112: Which of the following is likely to
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