Because of the________ model, marketers may experience negative publicity if their product endorser is involved in controversy.

Question

Because of the________  model, marketers may experience negative publicity if their product endorser is involved in controversy.

Quizplus · Accepted Answer

The meaning transfer model suggests that endorsers transfer their meaning or characteristics to the product they are endorsing. This means that if the endorser is involved in controversy, that negative association could transfer to the product and result in negative publicity for the marketer.

Because of The________ Model, Marketers May Experience Negative Publicity