Which of the following statements describes one of the findings of research on the use of decorative or physically attractive models?
A) They do not result in favourable evaluations of an advertisement.
B) A decorative model can facilitate recognition of the ad but not enhance readership or recall of the message.
C) The relevancy of the model to the product being advertised is not important.
D) Their effectiveness is limited solely to cosmetics and fashion products.
Correct Answer:
Verified
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