A financial services company who wants to use a spokesperson would agree that expertise and trustworthiness are very important when focusing on source________ , one
Of the categories of source attributes.

Question

A financial services company who wants to use a spokesperson would agree that expertise and trustworthiness are very important when focusing on source________  , one
Of the categories of source attributes.

Quizplus · Accepted Answer

Expertise and trustworthiness are attributes of credibility, which is important when selecting a spokesperson for a financial services company. Attractiveness, identification, and image are also important attributes, but expertise and trustworthiness are particularly crucial in this industry.

A Financial Services Company Who Wants to Use a Spokesperson