Marketers try to select spokespeople whose traits will maximize their message influence. The three categories of source attributes that should be considered during the selection process are:

Question

Quizplus · Accepted Answer

The three categories of source attributes that should be considered during the selection process are credibility (the extent to which the source is perceived as trustworthy and believable), attractiveness (the source's perceived social value, including physical appearance, personality, and social status), and power (the degree to which the source can influence others). Therefore, the best choice is C, as it includes all three of these categories. Option A is incorrect because image is not a common category of source attributes in the selection process. Option B is incorrect because consistency and continuity are not as relevant as credibility, attractiveness, and power. Option D is incorrect because recognizability and individuality are not as important as credibility and attractiveness in this context.

Marketers Try to Select Spokespeople Whose Traits Will Maximize Their