Information from a credible source influences beliefs, opinions, attitudes, and/or behaviours through a process known as:

Question

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Internalization refers to the process whereby an individual adopts the beliefs or values presented in the information as their own. This is the most powerful form of influence as it results in long-term changes in behavior or attitudes. Identification refers to the process whereby an individual adopts the beliefs or values of a credible source with the intention of becoming more similar to that source. Conformity refers to the process whereby an individual adjusts their behaviors, beliefs or attitudes to match those of a group. Compliance refers to the process whereby an individual agrees to a request from a credible source without genuinely changing their behavior or attitudes.

Information from a Credible Source Influences Beliefs, Opinions, Attitudes, And/or