Which of the following illustrates how the use of positioning in a marketing communication context is distinct from positioning in a marketing strategy context?
A) A marketer will use IMC tools that speak to a very specific target audience with a particular competitive reference point.
B) Only the communication positioning is relevant to the target market.
C) A marketer will use the same message and set of IMC tools with every target segment in order to ensure integrated communication.
D) There is no distinction.
Correct Answer:
Verified
Q2: Brand position diagrams should show a comparison
Q3: A _strategy relates to the intended image
Q4: The key factor in communicating information about
Q5: All of the following are steps in
Q6: Prior to deciding on the most effective
Q7: Beliefs concerning specific attributes or benefits that
Q8: In addition to salient attributes, brand position
Q9: The market position of a firm represents:
A)
Q10: The criteria for market partitioning include the
Q11: What is the distinction between the brand's
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