One characteristic of good objectives is that they:
A) can only be measured at the beginning of the campaign.
B) create awareness for the company.
C) specify a method and criteria for determining how well the promotional program is working.
D) create memorable advertising.

Question

Quizplus · Accepted Answer

Good objectives should specify a method and criteria for determining how well the promotional program is working. This allows for measurable results and helps track the success of the campaign. Choices A, B, and D do not necessarily relate to the effectiveness or measurability of the objectives.

One Characteristic of Good Objectives Is That They