As the Marketing Manager for Hellmann's Mayonnaise You Create a Message

As the Marketing Manager for Hellmann's Mayonnaise you create a message reminding the target audience of how delicious Hellmann's has always tasted in a turkey sandwich. Your primary communication objective most likely is:

A) to educate other brand users about the use of mayonnaise
B) to remind new category users of how much they have enjoyed Hellmann's in the past
C) to convince non-mayonnaise users to eat more turkey
D) to increase repeat purchases from brand loyals