Ace Computer has an objective of increasing its share of the home segment of the personal computer market by 5 percent during the upcoming year. This is an example of a(n)_________ objective.
A) advertising
B) marketing
C) organizational
D) functional

Question

Quizplus · Accepted Answer

The objective given in the scenario is focused on increasing market share, which falls under the category of marketing objectives. Therefore, option B (marketing) is the correct answer. The other options do not align with the objective given.

Ace Computer Has an Objective of Increasing Its Share of the Home