The purpose of setting specific marketing communication objectives is to:
A) provide a benchmark against which the success or failure of the promotional campaign can be measured
B) forecast the market share level that can be attained by good advertising
C) put constraints on the creative department
D) have a method of determining when to delete products from the product line

Question

Quizplus · Accepted Answer

Setting specific marketing communication objectives provides a clear goal to work towards and a benchmark to measure the success or failure of the promotional campaign. It helps to ensure that the marketing activities are aligned with the overall business objectives and provides a way to evaluate the effectiveness of the marketing communication.

The Purpose of Setting Specific Marketing Communication Objectives Is To