Achieving marketing objectives depends on the coordination and execution of __________.
A) non-specific corporate priorities
B) all marketing mix elements
C) promotional elements across multiple vehicles
D) regional channels

Question

Quizplus · Accepted Answer

Achieving marketing objectives requires the coordination and execution of all elements of the marketing mix (product, price, place, promotion). While promotional elements across multiple vehicles and regional channels may be part of the execution, they alone cannot ensure the achievement of marketing objectives. Non-specific corporate priorities are not specific enough to guide marketing efforts.

Achieving Marketing Objectives Depends on the Coordination and Execution of __________