Which of the following is an example of a "smart" marketing objective?
A) Skittles will target 17-year-old boys in order to increase consumption by 80,000 lbs. in the next calendar year.
B) Bob has been told by his manager to grow his number of clients this year.
C) Heinz plans to increase ketchup sales in Ontario by 6% this year.
D) The purpose of Mr. Clean's advertising is to show home owners how it can be used to fight grime all around the house.

Question

Quizplus · Accepted Answer

A "smart" marketing objective is Specific, Measurable, Achievable, Relevant, and Time-bound. Option A specifies a target audience, a measurable goal (80,000 lbs.), and a time frame (next calendar year), making it a "smart" objective.

Which of the Following Is an Example of a "Smart