The carryover effect:
A) can be particularly long-lasting with mature, low-priced, and frequently purchased products
B) encourages the use of nonspecific objectives
C) has no impact on sales objectives
D) has no effect on the relationship between advertising and sales

Question

Quizplus · Accepted Answer

The carryover effect refers to the impact of advertising on consumer attitudes and behavior that lingers beyond the specific period of time during which the advertising was run. This effect can be particularly long-lasting with mature, low-priced, and frequently purchased products, as consumers may have well-established habits and brand loyalty that are not easily changed. Therefore, choice A is the best answer. Choices B, C, and D are incorrect, as they do not accurately describe the carryover effect.

The Carryover Effect