For which of the following advertising communication tasks should the specified time period required be the longest?
A) Increasing brand awareness levels
B) Creating knowledge regarding a brand attribute
C) Repositioning a brand
D) Increasing knowledge levels about a brand attribute

Question

Quizplus · Accepted Answer

Repositioning a brand requires the longest time period because it involves changing consumer perceptions and attitudes towards a brand, which takes significant effort and time. The other communication tasks can be achieved relatively faster.

For Which of the Following Advertising Communication Tasks Should the Specified