According to the DAGMAR model, which of the following is NOT a characteristic of a good objective?
A) A good objective is concrete and measurable.
B) A good objective specifies a time period for accomplishment.
C) A good objective is based on sales results.
D) A good objective specifies the target audience.

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a good objective should be concrete and measurable, specify a time period for accomplishment, and specify the target audience. However, it should not necessarily be based solely on sales results, as other objectives such as increasing brand awareness or changing consumer attitudes can also be effective goals for a communications campaign.

According to the DAGMAR Model, Which of the Following Is