According to the DAGMAR model, a good advertising objective does NOT:
A) indicate a starting point
B) specify a time period
C) specify degree of change sought
D) target a diversified audience

Question

Quizplus · Accepted Answer

The DAGMAR model emphasizes the importance of defining a specific target audience, not a diversified one. Therefore, a good advertising objective should be specific about the target audience it aims to reach. A, B, and C are correct objectives according to the DAGMAR model.

According to the DAGMAR Model, a Good Advertising Objective Does