According to the criteria outlined in DAGMAR, which of the following is the best quantitative benchmark statement?
A) "Increase awareness of the brand in this calendar year."
B) "Win new customers from our core competitor and increase sales volume by 15 percent."
C) "Increase the number of female millennials mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
D) "Increase sales revenue by 10 percent."

Question

Quizplus · Accepted Answer

According to the DAGMAR approach, the best quantitative benchmark statement is the one that is specific and measurable. Option C is specific as it targets a particular demographic and mentions a percentage increase in brand preference. It is also measurable as the increase in numbers can be tracked and quantified. The other options are not as specific or measurable as option C.

According to the Criteria Outlined in DAGMAR, Which of the Following