Which of the following statements best describes the relationship between marketing and communication objectives?
A) For a successful campaign, communication objectives can be developed before or after the development of marketing objectives.
B) Marketing objectives and communication objectives are synonymous.
C) Communication objectives are derived from marketing objectives.
D) There is no relationship between the two.

Question

Quizplus · Accepted Answer

Communication objectives are derived from the marketing objectives. The communication objectives support the overall marketing objectives and help achieve them. Without marketing objectives, there would be no need for communication objectives. Therefore, the communication objectives are closely related to and dependent on the marketing objectives. A successful campaign requires well-defined and aligned marketing and communication objectives.

Which of the Following Statements Best Describes the Relationship Between