Before setting objectives for advertising and promotion, an organization should:
A) conduct a situation analysis to identify marketing and promotional issues facing the firm
B) develop creative objectives
C) develop communication goals
D) conduct surveys to develop the media objectives

Question

Quizplus · Accepted Answer

Before setting objectives for advertising and promotion, it is important for an organization to conduct a situation analysis to identify marketing and promotional issues facing the firm. This will help them better understand their target audience, competitive landscape, and external factors that may impact their marketing strategy. Once they have a clear understanding of the situation, they can then develop creative and communication objectives that are relevant and effective. Conducting surveys to develop media objectives may be a part of the overall process, but it should not be the first step.

Before Setting Objectives for Advertising and Promotion, an Organization Should