Under the DAGMAR approach, the communication task is based on the hierarchical model ACCA, which stands for:
A) audience, customer, consumer, acquisition
B) awareness, comprehension, conviction, action
C) awareness, consideration, cost, achievement
D) advertise, create, consume, act

Question

Quizplus · Accepted Answer

The ACCA model is the hierarchical model used in the DAGMAR approach. It stands for awareness, comprehension, conviction, and action. Therefore, choice B is the correct option. A, C, and D are not accurate options as they do not correspond to the correct elements of the DAGMAR approach.

Under the DAGMAR Approach, the Communication Task Is Based on the Hierarchical