Determining a target market's present level of awareness, knowledge, and liking toward a product often requires the taking of_________ measures.
A) benchmark
B) quantitative awareness
C) sales interval
D) qualitative awareness

Question

Quizplus · Accepted Answer

Benchmark measures are used to assess the current level of awareness, knowledge, and liking toward a product, serving as a point of reference for future comparisons.

Determining a Target Market's Present Level of Awareness, Knowledge, and Liking