The information processing model may be an effective framework for setting objectives and:
A) evaluating the effects of a promotional campaign
B) determining whether consumers will follow through on their intended purchases
C) allocating the advertising budget appropriately
D) researching consumer needs

Question

Quizplus · Accepted Answer

The information processing model includes stages of attention, comprehension, and retention, which can be used as a framework for creating objectives and evaluating the effectiveness of a promotional campaign. This model can help determine if consumers are paying attention to the message, comprehending it, and retaining it, which are important factors in the success of a campaign. Therefore, choice A is the most appropriate answer.

The Information Processing Model May Be an Effective Framework for Setting