Which of the following is NOT one of the four communication objectives accommodated by the R&P framework?
A) Market share growth
B) Brand purchase intention
C) Brand attitude
D) Category need

Question

Quizplus · Accepted Answer

The R&P framework (Rossiter and Percy) focuses on communication objectives such as brand awareness, brand attitude, brand purchase intention, and category need. Market share growth is a business outcome, not a direct communication objective.

Which of the Following Is NOT One of the Four