Every single point of communication should contribute to a target audience's understanding and knowledge of the brand name. This universal communication objective is known as:
A) brand attitude
B) brand awareness
C) brand insistence
D) market saturation

Question

Quizplus · Accepted Answer

The universal communication objective that every single point of communication should contribute to a target audience's understanding and knowledge of the brand name is known as brand awareness. It is important for a brand to establish strong brand awareness as it helps in building brand loyalty and eventual sales. Brand attitude refers to how a customer feels about the brand, brand insistence is the degree to which a customer is loyal to a particular brand and market saturation refers to the point at which a market becomes fully saturated with a particular product or brand.

Every Single Point of Communication Should Contribute to a Target