The consumer's overall evaluation of the brand is known as __________.
A) branding
B) brand attitude
C) brand consideration
D) brand value

Question

Quizplus · Accepted Answer

Brand attitude is the consumer's overall evaluation or feeling towards a brand. Branding refers to the process of creating a brand identity, while brand consideration refers to whether a consumer would consider purchasing a particular brand. Brand value relates to the financial worth of a brand.

The Consumer's Overall Evaluation of the Brand Is Known as __________