The "category need" communication objective is also known as:
A) brand switching
B) demand build
C) non-user stimulation
D) market share growth

Question

Quizplus · Accepted Answer

The "category need" communication objective is focused on building demand for a product category as a whole, rather than just promoting a specific brand or product. It aims to increase overall interest and awareness for a particular type of product, which can ultimately lead to market share growth. This objective is often used when a new product category is being introduced or when the category as a whole is experiencing a decline in sales. It is also referred to as "demand build." The other options, brand switching, non-user stimulation, and market share growth, refer to different communication objectives that have unique goals and strategies.

The "Category Need" Communication Objective Is Also Known As