According to the hierarchy of effects model, the percentage of prospective customers will_________ at the higher pyramid levels.
A) come from current users
B) decline
C) be other brand switchers
D) increase

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that as individuals move through the stages of awareness, interest, desire, and action, the number of prospective customers decreases at each successive level.

According to the Hierarchy of Effects Model, the Percentage of Prospective