Which of the following companies employs a one-step approach to direct marketing?
A) a magazine subscription service that sends an announcement of a forthcoming contest
B) a company asking if a household is interested in an estimate for a new pool
C) The Shopping Channel
D) an ad advising television viewers to watch their mailboxes for a way to earn free calling cards
Correct Answer:
Verified
Q34: Which of the following statements about infomercials
Q35: Advertisers can measure the relative effectiveness of
Q36: The announcer on the television commercial said,
Q37: Which off the following is NOT related
Q38: When a direct advertising medium is designed
Q40: A television commercial in which Publishers Clearing
Q41: Shoppers Drug Mart gives customers Optimum cards,
Q42: All of the following are advantages of
Q43: Every time Beth buys a book at
Q44: On average, each Canadian is a member
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