Which of the Following Statements About Measuring the Effectiveness of Sales

Which of the following statements about measuring the effectiveness of sales promotion activities is NOT true?

A) The same four communication goals as for advertising can be used for measuring sales promotion.
B) Pre- or post-surveys can be employed to assess brand awareness and/or attitude.
C) Levels of attention and emotional responses to the promotion can be measured, whereas there is no method for assessing switching and loyalty behaviours.
D) Tracking of commentary in social media provides guidance of attitudinal effects of the promotional offer.