When a brand moves to the________stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition.

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When a brand moves to the maturity stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition.

When a Brand Moves to The________stage of the Product Life