Elena Tomassi is an avid skier and likes to take a weeklong ski vacation every winter. To help plan her vacation, she keeps all of the past issues of Skiing magazine she has received so she can consult them as she makes her selection of a ski resort. Elena's use of the magazines in this way demonstrates which advantage of magazines as an advertising medium?
A) Permanence
B) Geographic selectivity
C) Services
D) Prestige

Question

Quizplus · Accepted Answer

Elena's ability to keep and reference past issues of Skiing magazine demonstrates the permanence advantage of magazines as an advertising medium. Magazines have a longer shelf life compared to other forms of media, allowing readers to refer back to them multiple times.

Elena Tomassi Is an Avid Skier and Likes to Take