The advertising manager for a fashionable, upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine. She feels the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand. This reflects concern over what specific aspect of magazine advertising?
A) Media image
B) Reproduction quality
C) Permanence
D) Creative options

Question

Quizplus · Accepted Answer

The advertising manager's concern over the editorial environment of People magazine not being appropriate for the brand's high fashion and trendy positioning reflects concern over the media image aspect of magazine advertising.

The Advertising Manager for a Fashionable, Upscale Women's Clothing Line